Calyx

Esports

Content Creation
Social Media Strategy
Copywriting

Dubai, U.A.E.

2020

As a founding partner and media curator for Calyx, an eSports organization, I spearheaded brand growth across the MENA region from 2018 to 2020. Calyx hosted major events like the "DE_Warehouse" Counter-Strike tournament, setting a new benchmark for eSports in the MENA region.

Summary

Led the expansion of Calyx from a startup to a leading eSports organizer in MENA, managing all media and digital strategies.

Challenge

Building a strong brand presence in a rapidly growing eSports market with fierce competition and limited resources.

Solutions

Developed and executed a robust content and digital strategy, resulting in increased engagement, brand recognition, and strategic partnerships.